Branża SEO ciągle kojarzy mi się z dzikim zachodem. Brak standardów, niejasne zasady, ciągle zmieniające się reguły pozycjonowania sprawiają, że klienci oczekujący optymalizacji swojej pozycji w wyszukiwarkach zdani są na łaskę "specjalistów" niczym bezradny pacjent na korzystający z usług szarlatanów.

Nie ma co ukrywać, że działania na tym polu, które przynoszą dobre rezultaty nie są już banalnie proste (kiedyś wystarczyło wiedzieć), ale wymagają dodatkowych działań i inwestycji, które sprawiają, że pozycjonowanie przestało być produktem, który można sobie wziąć z półki. Specjaliści(?) SEO dobrze wiedzą, ale nie powiedzą Ci następujących rzeczy (pierwsze 10, który przyszło mi do głowy):

  1. Na satysfakcjonujące rezultaty w bardzo konkurencyjnej branży możesz poczekać bardzo długo i jeszcze dłużej i nie jestem przekonany drogi kliencie, czy będziesz chciał płacić tak długo za brak rezultatów.
  2. Satysfakcjonujące rezultaty są możliwe bardzo szybko. Jednak Twoje zadowolenie minie tak szybko jak szybko zrezygnujesz z płacenia za utrzymanie wysokiej pozycji.
  3. W 99% przypadków Twoja witryna wymaga fundamentalnej przebudowy biorąc pod uwagę strategiczne ujęcie procesu optymalizacji.
  4. Specjalista SEO weźmie od Ciebie pieniądze i przestanie traktować Cię poważnie drogi kliencie gdy będziesz się upierać, że witryna w wersji FLASH będzie jedyną wersją i będziesz się upierać, żeby ją pozycjonować.
  5. Linki do Twojej strony będą wymieszane z wibratorami, dzwonkami do komórek i meblami kuchennymi.
  6. Prawdopodobnie Twoja strona w pewnym momencie z bardzo wysokiej pozycji wyląduje w Googlowym niebycie i nie do końca będzie wiadomo dlaczego i na jak długo.
  7. Celem każdego gracza SEO jest pozycjonowanie własnego zaplecza. Twoja witryna korzysta z niego tak długo jak za to płacisz.
  8. Tak naprawdę Twoja firma powinna utworzyć osobne stanowisko/dział, który będzie zajmował się kompleksową promocją w sieci i generował stosowne treści i zaplecze jako kapitał własny firmy.
  9. Spozycjonowanie Twojej witryny będzie o wiele trudniejsze niż tych, które gracz SEO ma już w swoim portfolio.
  10. Kupowoanie linków AdWords to nie pozycjonowanie.

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17 czerwca 2008, 11:18:25

SEO to cała branża tworzenia stron dla robotów i wyszukiwarek. To tak jakby gazetę robić tak, żeby przy pierwszym dotknięciu rozleciała się w drobny mak i rozleciała po całym mieście. Co z tego, że każdy zobaczy skrawek gazety jak go to g... obchodzi?

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Tymi wibratorami to poczułem się dotknięty ;). Ale fakt, większość tutaj to prawda.

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